- hayari fashion, fad, vogue, craze; prevalence (e.g. of a disease)
Colloquial and casual; refers to a temporary trend or fad, often in fashion or pop culture, unlike the more formal 流行 (ryūkō).
今年の流行りは何色？
Kotoshi no hayari wa nani iro?
What's the trendy color this year?
あの歌、今すごく流行ってるよ。
Ano uta, ima sugoku hayatteru yo.
That song is really popular right now.
⚖️ Often confused with 流行 (ryūkō), which is more formal and can also mean the spread of disease; 流行り is usually limited to fashion and fads.
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