It reads とうえいちょう — Toei Cho. This is one of the harder names in the country: small municipalities are exactly where Japan's nandoku chimei (難読地名, "hard-to-read place names") live.
This place is one of 1,651 in Chimei, our Japan city game. Read the kanji, then pin it on the map.
Play Chimei →Every dot is one of Japan's 1,651 municipalities, plotted at its real coordinates. Toei is marked in red.
Measured as real great-circle distance from Toei.
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東栄町 is read とうえいちょう (Toei Cho). It is a town in Aichi Prefecture.
町 means "town" and is read chō / machi. A town. 町 is read either chō or machi — which one is local convention, and it varies by region. This is one of the classic traps in Japanese place names.
Toei has a population of 2,912 across 123 km², making it the 1477th largest of Japan's 1,651 municipalities and the 48th largest of the 50 in Aichi.
The closest municipalities to Toei are Toyone Mura (8 km), Shitara Cho (11 km), Urugi Mura (22 km).