It reads したらちょう — Shitara Cho. This is one of the harder names in the country: small municipalities are exactly where Japan's nandoku chimei (難読地名, "hard-to-read place names") live.
This place is one of 1,651 in Chimei, our Japan city game. Read the kanji, then pin it on the map.
Play Chimei →Every dot is one of Japan's 1,651 municipalities, plotted at its real coordinates. Shitara is marked in red.
Measured as real great-circle distance from Shitara.
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設楽町 is read したらちょう (Shitara Cho). It is a town in Aichi Prefecture.
町 means "town" and is read chō / machi. A town. 町 is read either chō or machi — which one is local convention, and it varies by region. This is one of the classic traps in Japanese place names.
Shitara has a population of 4,394 across 274 km², making it the 1387th largest of Japan's 1,651 municipalities and the 47th largest of the 50 in Aichi.
The closest municipalities to Shitara are Toei Cho (11 km), Toyone Mura (15 km), Neba Mura (19 km).