It reads なかふらのちょう — Nakafurano Cho. This is one of the harder names in the country: small municipalities are exactly where Japan's nandoku chimei (難読地名, "hard-to-read place names") live.
This place is one of 1,651 in Chimei, our Japan city game. Read the kanji, then pin it on the map.
Play Chimei →Every dot is one of Japan's 1,651 municipalities, plotted at its real coordinates. Nakafurano is marked in red.
Measured as real great-circle distance from Nakafurano.
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中富良野町 is read なかふらのちょう (Nakafurano Cho). It is a town in Hokkaido Prefecture.
町 means "town" and is read chō / machi. A town. 町 is read either chō or machi — which one is local convention, and it varies by region. This is one of the classic traps in Japanese place names.
Nakafurano has a population of 4,849 across 109 km², making it the 1359th largest of Japan's 1,651 municipalities and the 92nd largest of the 169 in Hokkaido.
The closest municipalities to Nakafurano are Furano Shi (6 km), Kamifurano Cho (7 km), Biei Cho (21 km).