It reads かみふらのちょう — Kamifurano Cho. This is one of the harder names in the country: small municipalities are exactly where Japan's nandoku chimei (難読地名, "hard-to-read place names") live.
This place is one of 1,651 in Chimei, our Japan city game. Read the kanji, then pin it on the map.
Play Chimei →Every dot is one of Japan's 1,651 municipalities, plotted at its real coordinates. Kamifurano is marked in red.
Measured as real great-circle distance from Kamifurano.
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上富良野町 is read かみふらのちょう (Kamifurano Cho). It is a town in Hokkaido Prefecture.
町 means "town" and is read chō / machi. A town. 町 is read either chō or machi — which one is local convention, and it varies by region. This is one of the classic traps in Japanese place names.
Kamifurano has a population of 10,500 across 237 km², making it the 1123rd largest of Japan's 1,651 municipalities and the 52nd largest of the 169 in Hokkaido.
The closest municipalities to Kamifurano are Nakafurano Cho (7 km), Furano Shi (13 km), Biei Cho (15 km).