It reads まつのちょう — Matsuno Cho. This is one of the harder names in the country: small municipalities are exactly where Japan's nandoku chimei (難読地名, "hard-to-read place names") live.
This place is one of 1,651 in Chimei, our Japan city game. Read the kanji, then pin it on the map.
Play Chimei →Every dot is one of Japan's 1,651 municipalities, plotted at its real coordinates. Matsuno is marked in red.
Measured as real great-circle distance from Matsuno.
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松野町 is read まつのちょう (Matsuno Cho). It is a town in Ehime Prefecture.
町 means "town" and is read chō / machi. A town. 町 is read either chō or machi — which one is local convention, and it varies by region. This is one of the classic traps in Japanese place names.
Matsuno has a population of 3,655 across 94 km², making it the 1427th largest of Japan's 1,651 municipalities and the 20th largest of the 20 in Ehime.
The closest municipalities to Matsuno are Kihoku Cho (4 km), Uwajima Shi (12 km), Seiyo Shi (24 km).