It reads きほくちょう — Kihoku Cho. This is one of the harder names in the country: small municipalities are exactly where Japan's nandoku chimei (難読地名, "hard-to-read place names") live.
This place is one of 1,651 in Chimei, our Japan city game. Read the kanji, then pin it on the map.
Play Chimei →Every dot is one of Japan's 1,651 municipalities, plotted at its real coordinates. Kihoku is marked in red.
Measured as real great-circle distance from Kihoku.
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鬼北町 is read きほくちょう (Kihoku Cho). It is a town in Ehime Prefecture.
町 means "town" and is read chō / machi. A town. 町 is read either chō or machi — which one is local convention, and it varies by region. This is one of the classic traps in Japanese place names.
Kihoku has a population of 9,514 across 242 km², making it the 1156th largest of Japan's 1,651 municipalities and the 15th largest of the 20 in Ehime.
The closest municipalities to Kihoku are Matsuno Cho (4 km), Uwajima Shi (11 km), Seiyo Shi (20 km).