It reads きほうちょう — Kiho Cho. This is one of the harder names in the country: small municipalities are exactly where Japan's nandoku chimei (難読地名, "hard-to-read place names") live.
This place is one of 1,651 in Chimei, our Japan city game. Read the kanji, then pin it on the map.
Play Chimei →Every dot is one of Japan's 1,651 municipalities, plotted at its real coordinates. Kiho is marked in red.
Measured as real great-circle distance from Kiho.
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紀宝町 is read きほうちょう (Kiho Cho). It is a town in Mie Prefecture.
町 means "town" and is read chō / machi. A town. 町 is read either chō or machi — which one is local convention, and it varies by region. This is one of the classic traps in Japanese place names.
Kiho has a population of 10,404 across 80 km², making it the 1130th largest of Japan's 1,651 municipalities and the 23rd largest of the 27 in Mie.
The closest municipalities to Kiho are Shingu Shi (2 km), Nachikatsuura Cho (13 km), Taiji Cho (16 km).