It reads えいへいじちょう — Eiheiji Cho. This is one of the harder names in the country: small municipalities are exactly where Japan's nandoku chimei (難読地名, "hard-to-read place names") live.
This place is one of 1,651 in Chimei, our Japan city game. Read the kanji, then pin it on the map.
Play Chimei →Every dot is one of Japan's 1,651 municipalities, plotted at its real coordinates. Eiheiji is marked in red.
Measured as real great-circle distance from Eiheiji.
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永平寺町 is read えいへいじちょう (Eiheiji Cho). It is a town in Fukui Prefecture.
町 means "town" and is read chō / machi. A town. 町 is read either chō or machi — which one is local convention, and it varies by region. This is one of the classic traps in Japanese place names.
Eiheiji has a population of 18,921 across 94 km², making it the 899th largest of Japan's 1,651 municipalities and the 10th largest of the 12 in Fukui.
The closest municipalities to Eiheiji are Fukui Shi (6 km), Awara Shi (15 km), Sabae Shi (17 km).