Nihoner

“Digging into” in Japanese

Short answer
食い込み kuikomi kuikomi

Digging into in Japanese is “食い込み” (kuikomi). Full meaning: digging into (e.g. one's skin), cutting into; inroads (e.g. into a market), encroachment (e.g. on territory), eating into (e.g. an opponent's electoral base); deficit, loss.

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