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実戦敬語 Keigo in the Wild: Navigating Real Situations · Day 9 of 14

The Three Phrases a Shop Clerk Will Say to You

Japanese customer service has its own dialect of politeness. Learn what they're actually asking, and how to answer without freezing.

JLPT N3 · 10 Sep 2026

You walk into a shop in your city and within four seconds someone says something you didn't quite catch. It was fast, it was polite, and now they're waiting.

Yesterday we looked at humble and respectful verbs in the office — いただく, くださる, and set phrases like ご報告いたします. The shop floor uses the same machinery, just aimed at a different situation.

The greeting you'll hear at the door

いらっしゃいませ (irasshaimase) — "Welcome."

This is not a question. You do not need to reply. A small nod is fine. It comes from いらっしゃる, the respectful verb for "to come/go/be" — the same verb you'd use for a customer's presence.

If you're the one entering a small shop and want to be polite, お邪魔します (おじゃまします, o-jama shimasu) — literally "I'm intruding" — is what you say when entering someone's home, and some people use it entering a small shop too. It's not required.

"May I help you?" — and its trap

何をお探しですか (なにをおさがしですか, nani o o-sagashi desu ka) — "What are you looking for?"

The お before 探し is honorific: it's their way of respecting your search. You don't need to mirror it. A plain answer works:

If you want to ask for something, 〜はありますか (〜はありますか, ~ wa arimasu ka) — "Do you have ~?" — is the workhorse.

> すみません、白いシャツはありますか。 > (すみません、しろいシャツはありますか。) > Excuse me, do you have a white shirt?

When they ask if you want a bag

袋はご利用ですか (ふくろはごりようですか, fukuro wa go-riyō desu ka) — "Will you be using a bag?"

This is the one that catches people. ご利用 is honorific for "use," so literally it's "Will you be using a bag?" Answer:

大丈夫です as a refusal is common and polite enough. You'll hear it everywhere.

Paying

At the register you'll hear:

お支払いは現金ですか、カードですか (おしはらいはげんきんですか、カードですか, o-shiharai wa genkin desu ka, kādo desu ka) — "Will you be paying cash or card?"

Answer with just the noun: カードで (kādo de) — "By card." Or 現金で (げんきんで, genkin de) — "In cash."

Then: 〜円でございます (〜えんでございます, ~ en de gozaimasu) — "That will be ~ yen." でございます is the ultra-polite form of です. You don't need to produce it; you just need to recognise it so the number doesn't slide past you.

The receipt question

レシートはご入用ですか (レシートはごにゅうようですか, reshīto wa go-nyūyō desu ka) — "Do you need a receipt?"

ご入用 is a formal way of saying "need." If you're not sure what you heard, はい、お願いします covers most situations where you're being offered something. If you don't want it, いいえ、大丈夫です.

When something goes wrong

You want to return something, or the price is wrong, or you were overcharged. The polite frame is:

すみません、ちょっと伺いたいのですが (すみません、ちょっとうかがいたいのですが, sumimasen, chotto ukagaitai no desu ga) — "Excuse me, I'd like to ask you something."

伺う (うかがう, ukagau) is the humble form of "to ask/hear." Using it puts you below the clerk, which sounds odd in English but is exactly right here — you're the one making a request.

The のですが (のですが, no desu ga) ending softens it: it's like trailing off, inviting them to respond.

A note on register

You are not expected to speak like the clerk. Clerks use 敬語 (けいご, keigo) because they represent the shop. You are a customer; you use polite but ordinary Japanese — です/ます plus すみません and お願いします. Trying to match their keigo can sound strange, like a guest imitating a butler.

The one place you should stretch upward is when you're the one asking for a favour. That's where 伺う, お願いします, and 〜ていただけますか come in.

What to actually practice

The three phrases worth knowing cold:

  1. すみません (sumimasen) — excuse me / sorry / thank you, depending on context
  2. お願いします (おねがいします, onegaishimasu) — please / yes please
  3. 大丈夫です (だいじょうぶです, daijōbu desu) — I'm fine / no thank you

With those three, you can survive almost any shop interaction in your country. The rest is recognition, not production.

Tomorrow we move to a place where recognition matters much more, and where the polite forms are not optional.

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Remember this 要点

You don't need to speak like the shop clerk — recognise their keigo, and answer with すみません, お願いします, and 大丈夫です.

Today's words 語彙

Welcome (shop greeting)
What are you looking for?
Will you be using a bag?
payment
Do you need it?
to ask, to hear (humble)
I'm fine / no thank you
please / yes please

Three questions 確認

A clerk says 袋はご利用ですか. What are they asking?
袋 (ふくろ) means bag, and ご利用 is honorific for 'use' — so it's asking about using a bag.
You want to politely refuse a receipt. Which is the most natural response?
大丈夫です works as a polite refusal, and いいえ makes it a clear no.
Why does the lesson say you should NOT try to match the clerk's keigo?
The lesson says clerks use keigo because they represent the shop; matching it as a customer sounds strange.

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Tomorrow

In a shop, you can point at things. At a hospital, you have to describe what's wrong — and the polite forms stop being optional. What do you say when the doctor asks どうしましたか and you need to explain a pain you can't point to?

Read day 10 →
← Day 8
Office Keigo: When to Use いただく Over もらう
Day 10 →
Telling a Doctor What Hurts, Without Sounding Rude

Keigo in the Wild: Navigating Real Situations 実戦敬語

— part of Nihoner.