It reads ゆりはまちょう — Yurihama Cho. This is one of the harder names in the country: small municipalities are exactly where Japan's nandoku chimei (難読地名, "hard-to-read place names") live.
This place is one of 1,651 in Chimei, our Japan city game. Read the kanji, then pin it on the map.
Play Chimei →Every dot is one of Japan's 1,651 municipalities, plotted at its real coordinates. Yurihama is marked in red.
Measured as real great-circle distance from Yurihama.
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湯梨浜町 is read ゆりはまちょう (Yurihama Cho). It is a town in Tottori Prefecture.
町 means "town" and is read chō / machi. A town. 町 is read either chō or machi — which one is local convention, and it varies by region. This is one of the classic traps in Japanese place names.
Yurihama has a population of 15,972 across 78 km², making it the 958th largest of Japan's 1,651 municipalities and the 8th largest of the 19 in Tottori.
The closest municipalities to Yurihama are Kurayoshi Shi (6 km), Misasa Cho (8 km), Hokuei Cho (9 km).