It reads ゆらちょう — Yura Cho. This is one of the harder names in the country: small municipalities are exactly where Japan's nandoku chimei (難読地名, "hard-to-read place names") live.
This place is one of 1,651 in Chimei, our Japan city game. Read the kanji, then pin it on the map.
Play Chimei →Every dot is one of Japan's 1,651 municipalities, plotted at its real coordinates. Yura is marked in red.
Measured as real great-circle distance from Yura.
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由良町 is read ゆらちょう (Yura Cho). It is a town in Wakayama Prefecture.
町 means "town" and is read chō / machi. A town. 町 is read either chō or machi — which one is local convention, and it varies by region. This is one of the classic traps in Japanese place names.
Yura has a population of 5,134 across 31 km², making it the 1340th largest of Japan's 1,651 municipalities and the 22nd largest of the 29 in Wakayama.
The closest municipalities to Yura are Hidaka Cho (4 km), Mihama Cho (7 km), Gobo Shi (8 km).