It reads やまつりまち — Yamatsuri Machi. This is one of the harder names in the country: small municipalities are exactly where Japan's nandoku chimei (難読地名, "hard-to-read place names") live.
This place is one of 1,651 in Chimei, our Japan city game. Read the kanji, then pin it on the map.
Play Chimei →Every dot is one of Japan's 1,651 municipalities, plotted at its real coordinates. Yamatsuri is marked in red.
Measured as real great-circle distance from Yamatsuri.
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矢祭町 is read やまつりまち (Yamatsuri Machi). It is a town in Fukushima Prefecture.
町 means "town" and is read chō / machi. A town. 町 is read either chō or machi — which one is local convention, and it varies by region. This is one of the classic traps in Japanese place names.
Yamatsuri has a population of 5,353 across 118 km², making it the 1332nd largest of Japan's 1,651 municipalities and the 38th largest of the 58 in Fukushima.
The closest municipalities to Yamatsuri are Hanawa Machi (9 km), Daigo Machi (13 km), Tanagura Machi (17 km).