It reads つまごいむら — Tsumagoi Mura. This is one of the harder names in the country: small municipalities are exactly where Japan's nandoku chimei (難読地名, "hard-to-read place names") live.
This place is one of 1,651 in Chimei, our Japan city game. Read the kanji, then pin it on the map.
Play Chimei →Every dot is one of Japan's 1,651 municipalities, plotted at its real coordinates. Tsumagoi is marked in red.
Measured as real great-circle distance from Tsumagoi.
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嬬恋村 is read つまごいむら (Tsumagoi Mura). It is a village in Gunma Prefecture.
村 means "village" and is read mura / son. A village. 村 is read either mura or son, again by local convention rather than by rule.
Tsumagoi has a population of 9,780 across 338 km², making it the 1148th largest of Japan's 1,651 municipalities and the 24th largest of the 32 in Gunma.
The closest municipalities to Tsumagoi are Naganohara Machi (12 km), Kusatsu Machi (14 km), Karuizawa Machi (18 km).