It reads のとちょう — Noto Cho. This is one of the harder names in the country: small municipalities are exactly where Japan's nandoku chimei (難読地名, "hard-to-read place names") live.
This place is one of 1,651 in Chimei, our Japan city game. Read the kanji, then pin it on the map.
Play Chimei →Every dot is one of Japan's 1,651 municipalities, plotted at its real coordinates. Noto is marked in red.
Measured as real great-circle distance from Noto.
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能登町 is read のとちょう (Noto Cho). It is a town in Ishikawa Prefecture.
町 means "town" and is read chō / machi. A town. 町 is read either chō or machi — which one is local convention, and it varies by region. This is one of the classic traps in Japanese place names.
Noto has a population of 15,636 across 273 km², making it the 968th largest of Japan's 1,651 municipalities and the 14th largest of the 19 in Ishikawa.
The closest municipalities to Noto are Suzu Shi (18 km), Anamizu Machi (24 km), Wajima Shi (24 km).