It reads なすまち — Nasu Machi. This is one of the harder names in the country: small municipalities are exactly where Japan's nandoku chimei (難読地名, "hard-to-read place names") live.
This place is one of 1,651 in Chimei, our Japan city game. Read the kanji, then pin it on the map.
Play Chimei →Every dot is one of Japan's 1,651 municipalities, plotted at its real coordinates. Nasu is marked in red.
Measured as real great-circle distance from Nasu.
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那須町 is read なすまち (Nasu Machi). It is a town in Tochigi Prefecture.
町 means "town" and is read chō / machi. A town. 町 is read either chō or machi — which one is local convention, and it varies by region. This is one of the classic traps in Japanese place names.
Nasu has a population of 23,435 across 372 km², making it the 831st largest of Japan's 1,651 municipalities and the 18th largest of the 23 in Tochigi.
The closest municipalities to Nasu are Nasushiobara Shi (9 km), Nishigo Mura (13 km), Shirakawa Shi (15 km).