It reads ひがしみよしちょう — Higashimiyoshi Cho. This is one of the harder names in the country: small municipalities are exactly where Japan's nandoku chimei (難読地名, "hard-to-read place names") live.
This place is one of 1,651 in Chimei, our Japan city game. Read the kanji, then pin it on the map.
Play Chimei →Every dot is one of Japan's 1,651 municipalities, plotted at its real coordinates. Higashimiyoshi is marked in red.
Measured as real great-circle distance from Higashimiyoshi.
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東みよし町 is read ひがしみよしちょう (Higashimiyoshi Cho). It is a town in Tokushima Prefecture.
町 means "town" and is read chō / machi. A town. 町 is read either chō or machi — which one is local convention, and it varies by region. This is one of the classic traps in Japanese place names.
Higashimiyoshi has a population of 13,776 across 122 km², making it the 1030th largest of Japan's 1,651 municipalities and the 14th largest of the 24 in Tokushima.
The closest municipalities to Higashimiyoshi are Tsurugi Cho (11 km), Miyoshi Shi (12 km), Manno Cho (19 km).