It reads はくばむら — Hakuba Mura. This is one of the harder names in the country: small municipalities are exactly where Japan's nandoku chimei (難読地名, "hard-to-read place names") live.
This place is one of 1,651 in Chimei, our Japan city game. Read the kanji, then pin it on the map.
Play Chimei →Every dot is one of Japan's 1,651 municipalities, plotted at its real coordinates. Hakuba is marked in red.
Measured as real great-circle distance from Hakuba.
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白馬村 is read はくばむら (Hakuba Mura). It is a village in Nagano Prefecture.
村 means "village" and is read mura / son. A village. 村 is read either mura or son, again by local convention rather than by rule.
Hakuba has a population of 8,621 across 189 km², making it the 1179th largest of Japan's 1,651 municipalities and the 36th largest of the 73 in Nagano.
The closest municipalities to Hakuba are Otari Mura (10 km), Ogawa Mura (13 km), Omachi Shi (20 km).