It reads あいしょうちょう — Aisho Cho. This is one of the harder names in the country: small municipalities are exactly where Japan's nandoku chimei (難読地名, "hard-to-read place names") live.
This place is one of 1,651 in Chimei, our Japan city game. Read the kanji, then pin it on the map.
Play Chimei →Every dot is one of Japan's 1,651 municipalities, plotted at its real coordinates. Aisho is marked in red.
Measured as real great-circle distance from Aisho.
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愛荘町 is read あいしょうちょう (Aisho Cho). It is a town in Shiga Prefecture.
町 means "town" and is read chō / machi. A town. 町 is read either chō or machi — which one is local convention, and it varies by region. This is one of the classic traps in Japanese place names.
Aisho has a population of 20,913 across 38 km², making it the 864th largest of Japan's 1,651 municipalities and the 13th largest of the 17 in Shiga.
The closest municipalities to Aisho are Toyosato Cho (4 km), Higashiomi Shi (6 km), Kora Cho (6 km).