“Goodwill” in Japanese
Short answer
Goodwill in Japanese is “のれん代” (norendai). Full meaning: goodwill, intangible assets (part of the acquisition price of a business paid for the name and reputation of the company rather than tangible assets).
Other ways to say “Goodwill” in Japanese
親善
chikayoshi friendship, goodwill, friendly relations, amity
魚心
uogokoro kindness, favor, goodwill
好意
koui kindness, favor, favour, friendliness; goodwill, affection, liking (for someone), love
志
shi will, resolution, intention, ambition, aim, goal; kindness, goodwill, kind offer; gift (as a token of gratitude)
懇意
koni friendship, (on) familiar terms, intimacy; kindness, goodwill
暖簾
noren (short) curtain hung at shop entrance, split curtain used to divide spaces in a house; reputation (of a store), good name, credit; goodwill
お蔭様
okagesama (someone's) assistance, help, aid, kindness, goodwill; grace (of God), benevolence (of Buddha), blessing
こんい
koni friendship, (on) familiar terms, intimacy; kindness, goodwill
心ざし
kokorozashi will, resolution, intention, ambition, aim, goal; kindness, goodwill, kind offer; gift (as a token of gratitude)
こころざし
kokorozashi will, resolution, intention, ambition, aim, goal; kindness, goodwill, kind offer; gift (as a token of gratitude)
ノレン
noren (short) curtain hung at shop entrance, split curtain used to divide spaces in a house; reputation (of a store), good name, credit; goodwill
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